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Creatività o Conoscenza? Ecco quale sarà l’asset principale per il futuro sviluppo economico.

di Sergio Aversa, CEO Ancora oggi, si pensa che uno dei principali fattori di sviluppo personale e professionale sia principalmente la conoscenza, intesa come capacità di immagazzinare il maggior numero possibile di dati ed informazioni utili su un determinato argomento e/o ...

Marketing persuasivo? Quello del futuro sarà informativo e basato sulle emozioni

di Sergio Aversa, CEO e Direttore Creativo  Mi sono accorto che, contestualmente all'emergere di una classe di consumatori più attenta e consapevole, stanno nascendo prodotti che richiedono nuove forme e tecniche di comunicazione difficilmente veicolabili sui tradiz...

Exkite: when the fashion changes pass through emotions and sustainability

The fashion world is inexorably changing. In fact, in the last years we have noticed that new factors - like emotions and sustainability - are slowly replacing the traditional criteria in the purchasing process (like price, style, trend ecc.) along with the raise of a more aware and demanding class ...

Costa Smeralda, digital communication for a unique touristic destination

by Sergio Aversa, CEO and Art Director Just a few days ago, my team and I have finally completed and delivered the new website of Consorzio Costa Smeralda, the authority which owns that fraction of land in the North-Eastern tip of Sardinia, which has been representing one of the most popular...

Immersive Experience: a way to properly express the value of quality products

In over 15 years in the digital communication field, we have been witnesses of the web revolution since the first steps and we figured out that some methods still considered as valid by many, are already overcome. For example, thanks to their ability to give the users access t...

How SMEs can benefit from the new currency: trust

In the last years, the technological revolution has given people spaces to share contents and information in a way far larger than before. But while many think that technology is creating trust between people, we believe that is has just confirmed the existence of a strong mutual trust between them....

Inbound marketing: why a needs-based marketing strategy could be more effective than a persuasive one

Since we got into the digital era many things have changed. We are now facing a further transformation process along with the decline of traditional marketing and advertising techniques, often perceived by the customers as intrusive and annoying. By the way, we have noticed the rise of a new, ref...

Unconventional co-marketing ideas and experiences to promote exclusive waterfronts

Sometimes many companies feel they need something different to promote their brand but end up proposing the same old methods again. It's therefore necessary an external support able to turn a latent desire of change into profitable ideas: a comprehensive plan where online projects and ...

The importance of generating-value people in the new organizations

by Sergio Aversa, CEO and Art Director Some months ago I had the occasion to find out the theories of the Organizational psychologist Adam Grant who distinguishes 3 different kinds of people according to their behavior within a workplace: givers, takers and ...

Corporate Responsibility: the ethical nature of the production process as a marketing tool

From the second industrial revolution, until the globalization and the consumerism era, we have been witnesses of a growing production capability, at the expense of ethical and sustainable production processes. In recent years, however, we figured out that something is changing along with the rai...

Borgo del Porto: a Cultural District in Civitavecchia

Like so many other Mediterranean cities, Civitavecchia has a great potential not exploited yet also because of the widespread perception of the city as a "district of Rome". But Civitavecchia has a deep identity rich in culture and history, built over the centuries by popes and artists ...

The digital communication by top sport clubs in the social network era

From our professional experience with some top sport clubs, we have noticed that the concept of membership is slowly changing together with the development of a digital culture. In fact, in recent years, social networks emerged not only as increasingly important mark...