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Immersive Experience: a way to properly express the value of quality products

In over 15 years in the digital communication field, we have been witnesses of the web revolution since the first steps and we figured out that some methods still considered as valid by many, are already overcome. For example, thanks to their ability to give the users access t...

How SMEs can benefit from the new currency: trust

In the last years, the technological revolution has given people spaces to share contents and information in a way far larger than before. But while many think that technology is creating trust between people, we believe that is has just confirmed the existence of a strong mutual trust between them....

Inbound marketing: why a needs-based marketing strategy could be more effective than a persuasive one

Since we got into the digital era many things have changed. We are now facing a further transformation process along with the decline of traditional marketing and advertising techniques, often perceived by the customers as intrusive and annoying. By the way, we have noticed the rise of a new, ref...

Unconventional co-marketing ideas and experiences to promote exclusive waterfronts

Sometimes many companies feel they need something different to promote their brand but end up proposing the same old methods again. It's therefore necessary an external support able to turn a latent desire of change into profitable ideas: a comprehensive plan where online projects and ...

Corporate Responsibility: the ethical nature of the production process as a marketing tool

From the second industrial revolution, until the globalization and the consumerism era, we have been witnesses of a growing production capability, at the expense of ethical and sustainable production processes. In recent years, however, we figured out that something is changing along with the rai...

Borgo del Porto: a Cultural District in Civitavecchia

Like so many other Mediterranean cities, Civitavecchia has a great potential not exploited yet also because of the widespread perception of the city as a "district of Rome". But Civitavecchia has a deep identity rich in culture and history, built over the centuries by popes and artists ...

Promenade du Port: the Cultural District that is changing Costa Smeralda

Who deals with communication knows that there is nothing better than being witness of a change and contribute to its success. By working strictly in contact with the Promenade du Port in Porto Cervo in the definition of a communication strategy, we have seen at first hand the deep changes&nb...