Like so many other Mediterranean cities, Civitavecchia has a great potential not exploited yet also because of the widespread perception of the city as a "district of Rome".
But Civitavecchia has a deep identity rich in culture and history, built over the centuries by popes and artists (including Michelangelo, Antonio da Sangallo, Bramante and, presumably, Raphael), poets and emperors.
In addition the city is an important hub of the vessel traffic, so that in September 2016 the Italian Cruise Watch stated that the number of passengers passing by the city would stand at around 2.3 millions.
In fact, in recent years, the cruise industry has become the real highlight of the Italian touristic offer, with Civitavecchia in a leading role.
However, the fact of not having invested in tourism has caused great losses in terms of GDP (2%) and employment (3%). Unioncamere has estimated that the Italian touristic industry has lost 16% between 2011 and 2014 for neglecting its own territory.
It is now that we can understand the importance of the web and digital communication. In fact, according to the report "The Tourism Industry in 2016", digital communication is particularly effective and suitable especially for the lesser known destinations strictly linked to the local culture, where family-business models are still attractive but not sufficiently competitive.
Thus, the solution can be found in the cooperation between this kind of companies with marketing and communication professionals. Such a collaboration can truly represent the new development model to follow both at local and national level.
That's why the core of our mission is to seize the many possibilities offered by the territory and strengthen the awareness and knowledge of the product by promoting its internationalization, through a correct positioning in its market segment.
The final goal is to create a Cultural District in the ancient area of S. Giovanni in Civitavecchia able to offer the best of local production from many points of view (food, art, craft) and immediately usable by the 37% of people who choose a sightseeing tour of the city (source: Certet Bocconi 2016), but also by citizens themselves along the time.
A temporary model of what we would like to accomplish has been proposed by us for the event that took place in April 2015 by a spontaneous aggregation of companies, associations and citizens called "Borgo del Porto", with contemporary art galleries, food experiences and a cultural path aimed at the promotion of the area.